I was traveling last week. I decided to order a shuttle service for the one-hour trip from San Jose to the San Francisco International Airport. Last week, however, the trip took 2 hours. Our super helpful driver tried his best to speed up our travel time by taking a different route and changing freeways – but with not much success.
As I was looking out the window admiring the long parking lot on the freeway (insert sarcasm here), my mind started wondering: “I wonder what’s going on out there while I’m sitting in here”. Fueled by curiosity, I later jumped on the Internet to do some research and got my calculator out. Here is some fascinating information on what 2 hours means in the world of social media and web 2.0.
THINGS THAT HAPPEN IN SOCIAL MEDIA IN 2 HOURS
The moral of the story? If you are using social media for business,
- Your updates, uploads and tweets will need to really stand out to be heard and seen.
- Your tags need to be intuitive to web users. You need to tag your content using THEIR language to help them quickly discover and locate it.
- Keeping an eye on what people are saying about you is a must. Information on the web spreads faster and to more people than ever before.
By Petra Neiger
CISCO
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