According to a recent SMB study, global IT spending by SMBs was up 15% year-over-year in Q1 2012. Combine this with the fact that most SMBs lack the IT staff to adequately protect themselves from today’s sophisticated cyber attacks and you start to understand why McAfee has strategically invested in protecting the SMB market with:
- The industry’s broadest SMB security portfolio: we recently updated our dedicated SMB TSA, TSB and STP SaaS products with new features
- Incentives to fuel SMB sales: we doubled our McAfee Rewards payout to partners offering $2 per node on our TSA, TSB and STP products
- Training focused on going after the SMB market: we recently launched a new video-based partner enablement platform on the PARC called SMB TV
- Marketing resources to drive SMB demand: in June we are re-launching SMARTmarketing, an e-commerce marketing portal that provides partners, quick and easy access to the right SMB marketing tools, resources and advice
- We surpassed the 2,000 SMB Specialized partners milestone
- We saw a 45+% Q/Q increase in SMB deals registered
- 70% of our SMB registered deals were approved in less than 30-minutes
- Our Partner Acceleration Resource Center (PARC) surpassed the 30,000 unique visitor milestone and more importantly 2/3 of the PARC visitors are returning
- We more than doubled our McAfee Rewards per node payout on select SMB products, the result, partner claims on these products tripled Q/Q
The great thing about McAfee’s SMB go-to-market strategy is that it is 100% partner-led, which means if you don’t succeed we don’t succeed. So let us know how we are doing by commenting on this blog. And, if you are interested in learning more about becoming a McAfee partner to boost your SMB profitability go to: http://www.mcafeepartners.com/parc.nsf/html/SMB+Specialization+Program
By Lang Tibbils
